Die Hände einer Person tippen auf den Bildschirm eines Mobiltelefons mit einer App-Oberfläche. Die Oberfläche zeigt farbige Optionen und Text an.

personalization

Success factor personalization

Put your participants at the center of attention for a unique event experience and don't leave the event's success to chance.

Targeted personalization and emotionalization of the attendee journey: More than ever, this is the key success factor for a positive event experience. A targeted approach with relevant content ensures both greater engagement among potential attendees and, in concrete terms, higher booking numbers.

Targeted personalization: all the benefits at a glance

Advantages of a personalized participant trip

Time savings:

Thanks to a personalized agenda, participants are automatically suggested program items or people that are relevant to them.

With a personalized booking form, everything is already pre-filled and only needs to be confirmed.

Personensymbol mit einem Kalender, der einen Stern zeigt.

Comfort:

All participants receive all relevant information exactly when they need it – whether it’s access data for the start of the event, push notifications in the app, or matchmaking suggestions.

Optimal personal benefit:

Only a well-prepared event attendance truly delivers the desired results. A personalized agenda specifically increases the individual benefit of your event and the associated satisfaction.

Advantages for you as an organizer

More bookings:

Significantly increase booking rates with promotional codes or personalized booking paths. Create individual booking paths for each target group (VIPs, employees, exhibitors, press, etc.) that contain only the relevant booking options and questions.

Geringere No-Show-Rate:

By providing personalized content, the benefits of your event are much more tangible for participants than with general statements and information. This further motivates them to actually attend.

Umriss einer Person, die ein Schlüsselband mit einem Namensschild trägt.

More returning participants:

Use the valuable information from your participants' history at follow-up events for personalized communication, with tailored content and products right from the start.

Ein CRM-Systemdiagramm. Ein Trichter mit Daten fließt von den Verarbeitungsschritten in ein blaues Feld mit der Bezeichnung „CRM“ auf einer Webseite.

Prerequisites for effective personalization

The key to effective personalization is the data available to your participants. This data can either already be present in your contact database or be generated through interactions along the participant journey.

The seamless data transfer within doo allows you to use the data along the entire participant journey, from registration to email communication to matchmaking.

Personalized participant journey from the initial invitation campaign to on-site check-in.

Offer your potential customers clear added value and service and don't leave your event success to chance.

Whether personalized email communication or personalized booking paths, the possibilities for personalization are diverse.

Registration and e-ticket

➕ pre-filled registration form

➕ Target group-specific registration paths

➕ Booking portal for participants

➕ E-ticket, wallet, calendar entry with individual content

E-Mail Manager

➕ dynamic placeholder fields

➕ Content per target group

Participant profile in apps

➕ personal agenda (daily updated)

➕ personalized booking paths

Matchmaking

President of Sales